Simplicity is one of the golden rules of website design. The audience should have an enjoyable, positive experience when using your website. Whether their objective is reading content, watching a video or enrolling in a course, every action should be clear and concise throughout the website. My approach is to create a website that strengthens your company’s brand while ensuring ease of use and simplicity for your audience.
The website design process starts with a pen and paper to sketch page layouts, wire-frames, sitemaps and menu structures. Digital design concepts are then created incorporating your company’s brand guidelines for a personalised look and feel. You will be presented with a variety of website design concepts to review. Feedback on the design concepts is essential to give you the opportunity to express your thoughts on the design and make alterations where desired before the final sign-off.
I was approached by One4 All Traduzioni to create a logo, design their website.
One4 All Traduzioni wanted to update their existing logo’s colours, shapes and sizes. Emily supplied the newly updated logo along with a style guide presenting brand colours and fonts.
The purpose of the website is to promote the app and to inform people on how to download it to their smart phones. The one-page website was kept simple focusing on the main key points. By working across a suite of services, Emily was able to ensure consistency throughout the brand, app and website